Tufties Kids Shampoo, London

Concept

This beauty start-up wants to engage kids with re-using and recycling, as well as taking an interest in natural ingredients and their hair in a positive fun way. The visual identity features characters for each type of shampoo that matches the specific benefits for the hair. Kraft paper stock gives a nod to the eco-friendly nature of the brand. Loyalty cards and merch encourage kids to go to their local refill station with their guardians and refill their bottles!

Process

Illustration
70s style typography