El Laberinto Bookstore in Roma, Mexico City.

Concept This is a brand identity for a new left-leaning community driven bookstore in the heart of Roma, Mexico City. The visual identity is inspired by Octavio Paz’s ‘El Laberinto de la Soledad’, as well as DIY protest posters. The existential labyrinth of solitude that Paz talks about can be overcome by the meeting of minds at the bookstore, to share ideas and make change. Process Painting shapes and typography onto textured paper

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